Tool Information
Roundabout is an AI-powered micro influencer marketing platform aimed at activating creators for marketing campaigns across a variety of industry niches. This tool goes beyond identifying influencers, enabling users to plan, execute, and track influencer marketing campaigns. Roundabout is designed to reduce complexity in influencer marketing for both brands and agencies, providing data-driven insights to identify optimal creators for a campaign. Prices are determined based on the number of content pieces, influencers, and desired results, aiming for a tailored budget-friendly approach. The platform provides specific campaign brief templates for influencers containing all necessary information about storytelling, shipments, and deadlines. Users can streamline content production, and track a campaign's performance in-depth, making data-driven decisions for more impactful campaigns. Roundabout is also keen on transparency, with no hidden charges or subscriptions, and provides strategic support when needed. Pre-selection and validation of creators with full control over content approval, plus a comprehensive pricing structure provides a unique level of flexibility and control for users.
F.A.Q (20)
Roundabout streamlines influencer marketing campaigns by providing comprehensive solutions that encompass planning, executing, and tracking influencer marketing campaigns. It offers specific campaign brief templates and a platform to streamline content production. It allows users to make data-driven decisions, track a campaign's performance with intricate depth and ensures flexibility and control over content approval with pre-selection of creators.
Roundabout identifies influencers through a process powered by AI. This AI solution uses available data to analyze and pre-select creators suitable for a particular campaign. It offers the option of manually finalizing the chosen influencers, providing complete control to the user. The platform searches within 100+ industry niches to ensure the chosen influencer matches the campaign’s focus.
Yes, you can track campaign performance with Roundabout. The platform enables its users to monitor the performance of their campaigns with in-depth tracking. This allows for real-time insights into the performance of the campaign and enables more effective decision-making, ensuring more impactful campaigns.
No, Roundabout prides itself on transparency, with no hidden charges or subscriptions. All costs are outlined explicitly, making for transparent and upfront payments. Their services are pay-per-campaign, meaning you only pay for what you use, when you use it.
Roundabout ensures a budget-friendly approach by offering all-inclusive flexible prices for campaigns. The price of your 1-month campaign is set based on the number of contents, influencers, and results you want to achieve. There are no negotiations needed, everything is tailored to the user's budget.
Roundabout provides niche marketing options by leveraging data-driven AI technology to identify and activate creators across 100+ industry niches. It enables users to reach an unprecedented level of precision in influencer research, from the most challenging niches to geographical verification of creators.
Yes, on the Roundabout platform, you can control content approval. It ensures users have full control over the content approval process with the prerogative to pre-select and validate creators.
Roundabout assists in campaign planning by providing users with strategic guidance when needed. The platform also offers specific campaign brief templates containing necessary information about storytelling, shipments, and deadlines, making it easier for users to outline their campaign strategies.
Roundabout is unique in micro-influencer marketing as it uses AI to identify optimal creators for a campaign and offers an all-inclusive platform to plan, execute and track influencer marketing campaigns. It eliminates the complexity in influencer marketing by providing transparency, strategic support, flexible pricing, and control over content approval.
Pricing on Roundabout platform is determined by the number of content pieces, influencers, and desired results. This allows for a tailored, budget-friendly approach with all-inclusive prices. There is no negotiation needed, as pricing is fully calculable and independent.
Roundabout offers strategic support to help its users when needed. The self-service platform comes with a streamlined management process, but if assistance is required, the Roundabout strategy team steps in to provide the necessary support.
Yes, Roundabout provides templates for campaign briefs. These templates are designed to guide users in providing all necessary information about storytelling, shipments, and deadlines for influencers tasked with the campaign.
Roundabout contributes to data-driven marketing decisions by providing insights drawn from a voluminous database of information. The value of ‘transparency in data and process’ allows users to make data-driven choices by accessing verified insights. The platform also allows for in-depth performance tracking to make informed decisions for impactful campaigns.
Roundabout supports influencer marketing across a wide range of industries including food, cosmetics, beverage, health & wellness, restaurants, fashion, and digital services. It offers the opportunity to identify and work with influencers within 100+ industry-specific niches.
Roundabout handles content creation for marketing campaigns through an intricate process that involves the involvement of chosen influencers. The platform allows users to provide detailed briefs, using templates or starting from scratch, about storytelling strategies and campaign details.
Yes, Roundabout has a validation process for creators. This process, supported by AI, validates insight data, verifies the engagement rate (ER%) and checks authenticity of followers for each creator to ensure only genuine and high-quality influencers are activated for campaigns.
Roundabout provides its users with a superior level of control over influencer campaigns. Users can pre-select and validate creators, maintain control over content approval, invite creators manually for campaigns, and decide on their own budget, ensuring maximum flexibility and control in the campaign process.
The AI in Roundabout works by analyzing available data to identify ideal creators for different campaigns. It takes into consideration a variety of factors including the industry niche, campaign requirements and specific influencer characteristics to optimally match influencers to campaigns.
Roundabout provides in-depth tracking analytics for marketing campaigns. These analytics offer powerful insights into various performance aspects of the campaign, helping users to make informed decisions that lead to impactful campaigns.
Roundabout ensures quality and reliability in influencers through a thorough validation process. It only shows creators with validated insight data, verified engagement rate (ER%), and no fake followers. This ensures that users engage with genuine influencers that can deliver impactful results.
Pros and Cons
Pros
- Micro influencer marketing
- Campaign automation
- Transparent pricing
- In-depth campaign tracking
- Data-driven decision making
- Budget-friendly approach
- Campaign brief templates
- Content production streamlining
- Control over content approval
- Pre-selection of creators
- Campaigns across 100+ niches
- Saves 90% of time
- Flexible pricing structure
- High level of user control
- High trust from brands
- Niche and geography accuracy
- Customizable influencer selection
- No hidden charges
- Strategic support when needed
- No subscription requirements
- Saves time
- Calculable prices independently
- In-depth performance tracking
- Transparent data and process
- Expansive creator list
- Cross-industry application
- Streamlined management process
- Community of 20k members
- Reach across 21 countries
- +50 million interactions created
Cons
- Limited to micro influencers
- No app version
- No free trial
- Content approval required
- Template-based campaign planning
- Pricing per campaign
- Geography verification unclear
- Platform use complexity
- Lack of clear ROI guarantee
- The need for strategic support
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