Overview
Session AI is a marketing technology platform that specializes in behavioral AI decisioning. It is designed for online retailers and e-commerce brands that want to increase conversions and profitability. The platform works by analyzing the "digital body language" of every website visitor—anonymous or known—within the first five clicks to predict their likelihood to buy. This allows businesses to take real-time action, like personalizing an offer, to influence the outcome of the session. The core value of Session AI is its ability to convert anonymous traffic and reduce reliance on site-wide promotions.
Product Features
- The platform's key feature is its patented behavioral AI engine that predicts purchase intent in real-time based on a visitor's live session data.
- It enables "in-session" marketing, allowing brands to deliver a personalized experience or a targeted offer to a visitor while they are still actively Browse.
- A crucial feature is its ability to work with anonymous visitors, without needing any CRM data, third-party cookies, or login information.
- It helps businesses to reduce their reliance on broad, site-wide discounts by targeting offers only to those visitors who need an incentive to convert.
- The platform integrates with major e-commerce platforms like Adobe Commerce (Magento).
Use Cases
- An online retailer can use the platform to identify an anonymous visitor who is showing high purchase intent and choose not to show them a discount code, thereby preserving their profit margin.
- An e-commerce site can detect when a visitor is showing signs of abandonment and proactively offer them a targeted incentive, like free shipping, to encourage them to complete their purchase.
- A travel website can personalize the content shown to a visitor based on their real-time Browse behavior during a single session.
- A marketing team can gain insights into the "digital body language" of their site visitors to better understand the customer journey.
User Benefits
- It helps to significantly increase website conversion rates by personalizing the visitor experience.
- The platform can increase profit margins by reducing the use of unnecessary, site-wide promotions.
- It provides a powerful way to convert the large majority of website traffic that is anonymous.
- It provides a privacy-first solution that works without relying on third-party cookies.
- The tool gives businesses the ability to influence a customer's decision in the exact moment it matters.
FAQ
- What is "behavioral AI decisioning"? It means using AI to analyze a user's real-time behavior on a website (like how they move their mouse, how fast they click, what they hesitate on) to make an instant decision about their intent and what action to take next.
- How does it work without cookies or user data? The patented AI analyzes the visitor's "digital body language" within the current session only. It looks at thousands of micro-behaviors to make its prediction, so it does not need to know who the person is or what they have done on previous visits.
- How quickly does it make a prediction? The platform is designed to make a prediction about a visitor's purchase intent very quickly, typically within the first 5 clicks of their session.
- What industries is this for? It is primarily designed for high-traffic e-commerce and retail businesses, but it is also applicable to other industries like travel, hospitality, and telecommunications.
- How do I install it on my website? Installation is typically done through a codeless extension or by integrating it with your existing e-commerce platform.