Tool Information
Lately is a comprehensive AI-powered platform designed to help users create and manage their social media content and programs. By connecting to Hootsuite, HubSpot Social, UpContent, and other integrations, users can conveniently access content and extend their social media reach. The platform includes AI Content Writer, Social Analytics, Social Media Marketing, Social Selling, and Video Autogenerator tools. The AI Content Writer automatically creates and pre-tests content for social media programs. The Social Analytics informs content strategy and makes the content more engaging with the help of content analytics. The Social Media Marketing and Social Selling tools enable users to scale their social media marketing, extend content across executives, sales, employees, franchises, etc., and create bite-sized social media video clips and social media posts. The platform is suitable for enterprises, small businesses, and social media agencies of any size, as well as any industry, such as technology, professional services, financial services, media & entertainment, news & public agencies, consumer brands, education, healthcare & pharma.
F.A.Q (20)
Lately AI is a comprehensive AI-powered platform that assists users in creating and managing their social media content and programs. It accomplishes this by automatically writing and pre-testing content for social media programs, informing content strategy using social analytics, and scaling social media marketing among other features.
Lately AI creates social media content by harnessing AI technologies to automatically write and pre-test content suitable for different social media platforms. It uses longform text, video, or podcasts and atomizes them into bite-sized social media posts, aided by its AI Content Writer and Video Autogenerator tools.
The AI Content Writer feature of Lately automatically produces and pre-tests content for social media campaigns. It learns any brand or individual voice and identifies the ideas, words, and phrases that will resonate with a specific audience.
Yes, Lately AI can integrate with platforms like Hootsuite and HubSpot Social. These integrations allow users to conveniently access content, enhance their social media reach, and extend their content across these platforms.
The Social Media Marketing tool in Lately is designed to scale users' social media marketing program. This tool comes in handy for extending content across executives, sales, employees, franchises, and more. It allows for broader content reach and more efficient management of varying social media marketing tasks.
The Video Autogenerator in Lately functions by converting company videos into bite-sized social media video clips and posts. It conducts automatic atomization of longform video content into a series of shorter, pre-tested social media posts designed for higher engagement.
Yes, Lately AI is suitable for small businesses. It provides means to grow a business with social media marketing, enabling small businesses to scale their social media efforts, reach new audiences, and enhance engagement.
Yes, Lately AI can indeed be used by social media agencies. It provides varied tools and functionalities that help agencies scale their social media operations across multiple clients while ensuring consistent, engaging content that resonates with the target audiences of each client.
Yes, Lately AI works with different industries such as technology, professional services, financial services, media & entertainment, news & public agencies, consumer brands, education, and healthcare & pharma among others.
The Social Selling tool in Lately extends social content across executives, sales, employees, franchises, and more. Its purpose is to generate consistent, engaging content that can convert high-quality leads, even for employees who lack copywriting expertise.
The Social Analytics feature in Lately AI informs your content strategy and enhances the engagement level of your content with the help of content analytics. It utilizes digital engagement data to predict what new messages are most likely to get noticed, thereby influencing the content development strategy.
Lately AI supports multiple languages besides English. It can generate content in Spanish, Italian, Portuguese, Japanese, German, and more. The multilingual capacity of Lately AI enables users from diverse language backgrounds to use the tool and communicate effectively with their respective audiences.
Yes, you can manage multiple social media accounts with Lately AI. Lately offers a feature known as Parent-Child accounts, which allows for handling numerous social media accounts connected to a company, including sales team member accounts, brand or lines of business accounts, executive thought leader accounts, digital recruitment team accounts, and local franchise accounts.
Yes, Lately AI helps in repurposing longform content. It automatically dismantles any longform video, audio, or text into dozens of pre-tested social media posts designed to boost engagement. This allows for more effective use of content and ensures a steady stream of potential social media posts for users.
Lately AI ensures the quality of social media messaging across every region, product and brand through its comprehensive AI-powered platform. It learns and comprehends the unique voice of a brand or individual and then identifies and utilizes the ideas, words, and phrases that will resonate with their trade audience for effective and engaging messaging.
Yes, using Lately, you can generate social media posts for different channels. It works with various types of content and repurposes them into bite-sized social media posts suitable for different platforms, enhancing your social media presence and reach.
Lately AI is designed for a diverse range of industries such as technology, professional services, financial services, media & entertainment, news & public agencies, consumer brands, education, healthcare & pharma, and social media agencies.
Lately AI assists in creating consistently engaging content by harnessing AI technology to pinpoint ideas, words, and phrases that will resonate with a target audience. It repurposes longform content into shareable social media content, ensuring a steady supply of interesting and engaging posts.
The Autogenerator Chrome Extension provided by Lately AI assists in generating social media posts directly from any page or content online. Users can use the extension to create social content swiftly, and easily share it through their chosen social platform.
Yes, Lately AI can help spread news across social media more efficiently by turning longform content into bite-sized social media posts. It also allows news and public agencies to scale their social media programs and publish news content widely and easily across different social platforms.
Pros and Cons
Pros
- Hootsuite
- HubSpot
- UpContent integration
- Cross-industry applicability
- Comprehensive social content management
- Auto content creation
- Pre-testing for content
- Informs content strategy
- Enables extensive content scaling
- Creates social media video clips
- Utility for various business sizes
- Social analytics
- Social media marketing tools
- Social selling tool
- Video Autogenerator
- Content Management Software
- Enables professional social presence
- Converts long-form content
- Learns brand voice for conversion
- Intelligent work repurposing
- Boosts engagement with parent-child accounts
- Efficient social media publishing
- Creates high-performing transformative content
- Generates social content
- Helps with social selling
- Unlocks longform content power
- Autogenerates multiple social posts
- Easily manageable parent-child social accounts
- Social content creation in English
- Spanish
- Italian
- Portuguese
- Japanese
- German
- Professional services for content betterment
- Automatic content extension
- Enables cross-region quality messaging
- Extension for Chrome available
- Has global enterprise solutions
- Offers distributed social solutions
- Customizable for small businesses
- Offers industry-specific solutions
Cons
- Lacks multilingual content support
- No native mobile application
- Limited integration options
- No detailed Users Manual
- No platform usage analytics
- Limited to text/video content
- No audience segmentation features
- Rare update cycles
- High learning curve
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