Tool Information
True Fit is an AI platform that helps brands decode size and fit for shoppers. The aim is to boost conversions, reduce product return rates, and encourage customer loyalty. This tool offers a groundbreaking solution to the challenges faced by consumers when shopping online for clothing, by accurately predicting the right size for each individual. The tool is trusted by numerous brands and retail companies worldwide. The underlying technology utilizes machine learning to determine the appropriate fit for various types of clothing and footwear for different shoppers, rendering traditional size charts and model measurements inadequate in comparison. The platform has been designed to be user-friendly, offering a smooth and quick integration process for brands. Simply put, True Fit is a merchant tool that leverages AI to enhance the digital shopping experience, specifically around issues of size and fit, driving shopper confidence and hence revenue.
F.A.Q (18)
True Fit is a leading AI platform that assists brands in decoding size and fitting for customers. It aims to enhance conversions, decrease product return rates, and foster customer loyalty. The platform significantly tackles the challenges of online shopping for clothing and footwear, by accurately predicting the right size for each individual.
True Fit uses machine learning technology to evaluate the suitable fit for various types of clothing and footwear for different shoppers. This system trumps traditional size charts and model measurements by providing personalized size and fit predictions to each individual user, improving shopper confidence which in turn boosts revenue.
True Fit can be used by any brand that sells clothing or footwear online. It is specifically designed to enhance the digital shopping experience and is trusted by numerous brands and retail companies around the globe.
The primary function of True Fit is to predict the right size and fit for customers, using AI. Brands use this tool to increase conversions, reduce return rates and encourage customer loyalty.
Yes, True Fit works for both clothing and footwear. The underlying technology uses machine learning to determine the correct fit for various types of clothing and footwear for different shoppers.
True Fit enhances the digital shopping experience by using AI technology to accurately predict the correct size and fit for each individual shopper. This increases shopper confidence, drives conversions, reduces product return rates and fosters customer loyalty.
True Fit uses machine learning to predict the right size for customers. This groundbreaking technology analyzes the measurements of different types of clothing and footwear, effectively making traditional size charts and model measurements obsolete.
True Fit reduces the return rates by accurately predicting the right size and fit for each individual shopper. This precision reduces the volume of products that customers return due to sizing issues, leading to lower return rates.
Yes, True Fit is designed to be user-friendly. It offers a quick and smooth integration process for brands.
True Fit works with a vast variety of clothing and footwear brands. A countless number of brands and retail companies worldwide trust True Fit's groundbreaking solution to their sizing challenges.
True Fit increases customer conversion by predicting the right size, which enhances the shopping experience and encourages customers to finalize their purchases. It also fosters loyalty by consistently delivering accurate size prediction, leading to satisfied customers who are more likely to return for repeat purchases.
As of the provided information, True Fit has 82 million active global shoppers.
Yes, True Fit has several case studies and success stories. For example, the athletic brand ASICS saw a 150% conversion lift and Australian fashion brand Forever New leveraged AI to enhance the digital fit experience for shoppers and saw 4X conversion.
Yes, True Fit can be used on Shopify. True Fit even has a dedicated page on Shopify's app store.
True Fit offers support to its users, as indicated by the support page on their website. The specifics of the support they offer, however, are not specified.
True Fit helps with size bracketing returns by accurately predicting the shopper's correct size and fit. This reduces the necessity for customers to order multiple sizes to find the right fit, potentially decreasing the instances of size bracketing returns by up to 40%.
Brands have seen impressive results after using True Fit. They have reported an average increase of 2% in site-wide conversion and a whopping 4.5% increase in site-wide revenue per shopper against the control.
True Fit offers a variety of resources for its users, including a resource centre and case studies to showcase successes of using the platform. The specific materials offered in the resource centre have not been detailed.
Pros and Cons
Pros
- Fit personalisation
- Boosts customer conversions
- Reduces product return rates
- Encourages customer loyalty
- Accurate size predictions
- User-friendly platform
- Quick integration process
- Improves digital shopping experience
- Drives shopper confidence
- Increases revenue
- Effectively replaces size charts
- Handles different clothing types
- Handles different footwear types
- Trustworthy among many brands
- Trustworthy among retail companies
- 80M active users
- 29K associated brands
- 21B PDPs served annually
- Increases site-wide conversion
- Reduces size bracketing returns
- Increases site-wide RPS
- Fast app integration
- Successful use cases featured
- Applied across various categories
- Increase in shopper confidence
- Easy size finder
- Enhanced digital fit experience
- Connects shoppers to fashion
- Integrated in e-commerce stores
- Positive user testimonials
- Applicable on Shopify
- Assists in various industries
- High trust level with consumers
- Ease of use after weight-loss
- Functional for unique body types
- Assists in various product lines
- Trusted by varying brand sizes
- Good for hard-to-find sizes
- Successfully implemented by ASICS
- Successfully implemented by PacSun
- Successfully implemented by Forever New
- Boosts profitability
- Helps conversion in new categories
- Supports plus-sized shopping experience
Cons
- No mobile application
- Limited size prediction accuracy
- Lack of multi-lingual support
- Exclusively caters to clothing
- footwear
- Limited integration options
- Can be confusing for users
- Requires large data for predictions
- No offline functionality
- May not cover all brands
- No options for physical stores
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